Motrin, I'm feeling your pain! I'm so sorry that your ad campaign has gone awry. As a Social Media Consultant, mommy blogger and small business owner I could have easily advised your team of the absurdity of this campaign. Moms don't wear children to be fashionable or to look official. As the mother of 4 I can quickly tell you that our children are carried for a good 2 years if not more. Our backs are going to hurt whether we use carriers, slings, pouches or none at all. I wonder if the woman that you hired to do the voice over might not have chimed in and been ignored. One thing is certain, the moms in Twitterville have power. They are very tech savy! From posts to video, blogs, twitter and Facebook news of this will spread like a virus. It would not surprise me to see this on the news. Motrin I feel your pain as I can see your sales decreasing as I write this post. I feel your pain as you gather your PR team to figure out how to fix this. My advice to you, get some moms together to help bail you out of this mess. On second thought you might not be able to find any. Good Luck Motrin. Are there any moms out there that support this video campaign? Find moms weighing in on twitter at #motrinmoms and find more posts here! There's a Mr. Linky too over here!
11 comments:
Wow, talk about an advertising FAIL. I'm not sure that an apology is necessary, but Motrin should definitely reexamine how they gather info on what will appeal to their target market.
This reminds me of those terrible Brooke Shields VW ads that seem to mock the very women they're trying to sell to. So bizarre.
What a ridiculous ad. Do they feel my pain because it was a burden for me to have 5 children. No burden here. I am more burdened by people who say, "I can't wait til the kids grow up". Life is short..I enjoy mine with any aches and pains that come my way.
I can only say Kudos to my DD25 for deciding to carry my new grandson using a baby sling ~ they're both so happy! My thoughts on the matter ~ Advertising Gone Wrong ~ Twitter Moms Sound Off about Motrin
Clearly, there were no parents on board the Motrin ad campaign. It's not just moms who have discovered that baby carriers are the way to go for safe, comfortable transport of infants. Dads love baby carriers too!
See Power To The Twitter Parents for one happy baby carrying Dad: http://spedr.com/3qu9o
Giant FAIL.
Seriously, the LAST thing I feel when I wear my kid is fashionable. I once had to complain to a local fast food place because the employees openly mocked me for wearing my kid. He's too big for the car seat carrier and I didn't want to deal with a huge stroller in the place, geez! Motrin needs to poll some gals before they invest in ads...
How many moms had to reassure their kids that the enjoyed wearing them? Can't believe a stupid commercial spawns such conversations with my tweens. Unless the powers to be at Motrin are stupid they will quickly get the point, create a commercial making fun of themselves as an apology and move on with a new advertising campaign. and I agree the VW commercials are dumb too! LOL
Wow! Who thought it was a good idea to insult the people you are trying to sell your product to?
The VW ads are the terrible too!
Pretty poor choice for Motrin. Not impressed.
Yep. Serious FAIL. Lost my business.
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